Black Friday 2010

Black Friday 2010
Employees of the department store Best Buy in Mayfield Heights, Ohio, welcomed the first customers. In the foreground is Andrew Lapchinskii who came to the store to buy a TV. (Tony Dejak / AP)

Last Friday in the States, a wave of buying fever. As always the day after Thanksgiving all the big stores, "rained down" prices, trying to lure as many customers. This - "Black Friday", the start of holiday season and time of the long-awaited purchase.

Overall, however, Black Friday 2010 has disappointed both buyers and retailers. Buyers of this year as a whole are spending less on Christmas gifts and discounts Black Friday 2010 proved to be much less than the discount last year. This year, cumulative sales of stores in the U.S. grew by only 0.3% and reached $ 10.7 billion.

However, many U.S. consumers prefer not to push in the stores, because to "grab the jackpot" in Black Monday sometimes has to stand for hours in queues and not sleep the night. Much more convenient to make a purchase from an online store, as well as exude for 40% of American consumers. Five years ago, was introduced the term "Cyber", ie first day of the week after a long weekend on the occasion of Thanksgiving Day, which accounts for the peak activity of online shopping.

Black Friday 2010
One of those standing in long queues at the department store "Best Buy" in Burbank, California. The picture was taken at four in the morning, shortly before the opening of a supermarket. (Francine Orr / Los Angeles Times)

Black Friday 2010
Customers with packages at the mall "Abercrombie & Fitch" in the city of Costa Mesa, California. This year, the discounts are not as big as they were in the Black Friday 2009. On average, they make up 30-50%. (Mark Boster / Los Angeles Times)

Black Friday 2010
At three o'clock in the morning many buyers are waiting for the doors will open Target store in Burbank, California. (Francine Orr / Los Angeles Times)

Black Friday 2010
hoppers queued outside Macy's department store in New York awaiting the start of sales. Distribution network Macy's, the famous thanks to Parade on Thanksgiving Day, opened its doors to customers at exactly midnight. (Andrew Gombert / EPA)

Black Friday 2010
Eager buyers ran into just opened a department store "Target" in Burbank, California. Customers lined up all night, waiting for the early opening of the shopping centers. The first of these vendors offer the biggest discounts. (Francine Orr / Los Angeles Times)

Black Friday 2010
The customer is checked against the list that her child wrote a Santa Claus. The picture was taken in a department store toys "Toys R Us" in the city of Torrance, California. (Liz O. Baylen / Los Angeles Times)

Black Friday 2010
People buy goods at discount department store Target in the early morning of sales "Black Friday" in Burbank, California. The very naming of the Black Friday occurred in Philadelphia, where you can describe the strong congestion on roads and sidewalks, which arises in the day after Thanksgiving. Use the term began in 1966. (Francine Orr / Los Angeles Times)

Black Friday 2010
Corey Isaac with a dog named Ruby is waiting for his girlfriend, who makes a purchase at the mall "South Coast Plaza" in the city of Costa Mesa, California. (Mark Boster / Los Angeles Times)

Black Friday 2010
Kyle Pinard, who is waiting for the opening of department store Best Buy, along with other buyers in Dartmouth, Massachusetts, at the last moment counts his cash. Since consumer spending represents approximately 70% of the U.S. economy, Black Friday has become an important indicator, which determine in what state the U.S. economy. (Peter Pereira / AP)

Black Friday 2010
Fans of discounts at four o'clock in the selected goods electronics department store Target Berbenk City, California. (Francine Orr / Los Angeles Times)

Black Friday 2010
Nikki Donald (left) and Barbie Harris treated leaflets in a tent in anticipation of opening a department store Best Buy at 5 am in Atlanta. They, like hundreds of others have taken a turn during the night. (Rich Addicks / AP)

Black Friday 2010
Protection of Macy's department store displays demonstrator, while crowds of people rush to buy goods at a discount of "Black Friday". Macy's is the most promoted brand and personification of the consumer evaluation of the average American. (Andrew Gombert / EPA)

Black Friday 2010
A woman walks past a signboard with information about discounts at mall stores at Roosevelt Field Mall Garden City, New York. The inscription reads: "50% discount on all day until 10 am." (Shannon Stapleton / Reuters)

Black Friday 2010
Shoppers enter the toy store "Toys R Us" for two hours before the start of sales in the "Black Friday". (Michael Nagle / Getty Images)

Black Friday 2010
Children waiting for their parents next to kupoy package shopping at a department store Macy's. Last year, alarmed by recession, the largest retail chains have brought down prices to a Christmas season at 50% or more relative to the manufacturers recommend. This year, the discounts were much smaller. (Chris Hondros / Getty Images)

Black Friday 2010
Buyers stand near Macy's department store on the day of sales "Black Friday". Independent Review Panel Conference Board conducted a survey, according to which the average family in the United States intends to spend on purchases in the current season of 384 dollars, slightly less than last year's $ 390. (Andrew Gombert / EPA)

Black Friday 2010
uyers come to the department store Macy's in New York. (Jessica Rinaldi / Reuters)

Black Friday 2010
Anna and Richard Muller sitting in a cart in a department store "Toys R Us" in Carl Place, New York. Over 40% of Americans said they would do Christmas shopping via the Internet, and the most popular gift is a book, and the second most popular - a toy. (Shannon Stapleton / Reuters)

Black Friday 2010
Shopping Centre "Glendale Galleria" in Glendale, California is filled with hunters on the goods of discount in the "Black Friday". In recent years, the development of trade through the Internet, more and more Americans prefer not to push in the stores on Black Friday, "and to make purchases over the Internet, a" cyber-Monday ". (Francine Orr / Los Angeles Times)



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