Today is the era of advertisements, thing doesn't matter before strong advertisements that pursue customer trends. Featuring another creative advertisement idea to use human billboards that talks to public. This ING Direct ad by Leo Burnett has come up with this creative idea of advertisements, They have used 3D models, real smoke that communicates you directly.
The featured post is about another creative idea by Leo Burnett where he is using human to communicate with Italian public. They hooked a man with a bus, as someone passes through the man say hello and promote ING in quite witty way. Have a look at video below to take a look of living ad
Advertising agency: Leo Burnett, Milan
Chief creative officers: Enrico Dorizza and Sergio Rodriguez
Creative director: Corrado Cardoni
Copywriters: Santiago Saiegh and Matteo Lazzarini
Photographer: Nahuel Piazza
Client account director: Sergio Rossi
Agency account director: Bruno Borsetto.