5 Intel's emplyees dropped from 6th story of Intel's headquarter.
The Bass Jump viral features five intrepid employees from Intel Romania who create the world’s largest Intel bong, as they fall from a rooftop onto inflatable cushions. As each one lands, the gust of air triggers a horn blast, with the five notes mirroring the well-known Intel bong sequence.
The viral is designed to create a humorous take on Intel’s Sponsors of Tomorrow campaign, which emphasises Intel’s latest technological innovations, demonstrating how the brand is helping to shape the future, while also showing the human side of the company.
Bass Jump focuses on the promotion of the Intel brand, rather than a processor product, to help show the brand in a new and creative light. It follows in the footsteps of last year’s Cannonbells viral, which saw Intel staff being fired from five cannon at giant wind chimes, to create the Intel audio signature.