Introducing the MINI Vending Machine, the largest-ever fully-interactive night projection in Canada which showcases the latest 2011 MINIs in a variety of different colour combinations and accessories.
Passersby can interact with the projection by texting to a short code to select the MINI of their choice. This triggers the MINI they've selected to drive around in a fun animation, making its way down to the bottom of the vending machine in trademark cheeky MINI style. As the animation plays, a personalized-response SMS message is dispatched to the participant.
Video produced by Media Merchants in collaboration with TAXI