It is always very difficult for an advertiser to stand out during holiday season. Mini USA has brought imaginary approach into reality to promote its model Countryman.
It's on Herald Square, the vehicle was presented to New York, the choice of venue is not innocent, in fact, it is on this that is Macy's, the largest store in the world. A contact point perfectly chosen, since it allows the brand to combine power and affinity.
Beyond the purely strategic, this transaction presents a creation whose main interest to attract the eye and thus allow the car to emerge. Machine Translated: [paper-plane.fr]